Community
Nihao Community
A vibrant community strengthening Saudi–Chinese friendship
Saudi Arabia × China
Your gateway to the Chinese market
We build real bridges for business and relationships between Saudi Arabia and China.
Saudi Arabia and China on one bridge
Saudi Arabia
Relationships & Business Bridge
China
Saudina, a strategic bridge
An agency specialising in marketing, relationship building and business development between Saudi companies and the Chinese market.
Marketing
Relationship management
Partnerships
Opportunities
Relationships & Business Bridge
From marketing to building opportunities
When knowledge turns into relationships… and relationships into opportunities.
Riyadh
China
Marketing
We introduce your company to the Chinese market with expertise in marketing, advertising and media, including Chinese media.
Audience
We attract the target Chinese audience through meetups, events and specialised communities.
Relations
We build relationships between Saudi and Chinese companies and make it easier to reach the relevant parties.
Partnerships
We find the right Chinese partner and arrange business meetings.
Opportunities
When a relationship matures, it becomes a real business opportunity with China.
Products & services
Everything runs on one bridge between Saudi Arabia and China.
Real Estate
RUSAI
Marketing Saudi real estate in China
Exclusive Agency
Build Gate China
An exclusive agency with a Chinese state-owned company
Events
Ying Xiao Da
Design and delivery of commercial marketing events
Mobile App
Nihao Saudi Arabia app
Instantly translated chat between Arabic and Chinese
Nihao Community · 你好
Nihao Community
A community that builds bridges of Saudi–Chinese friendship and communication.
Founded as a Saudi initiative to build bridges of communication and friendship between Saudis and Chinese, deepen knowledge of Chinese culture, and support cultural and economic exchange between the two countries.
“The Nihao Community is one of the most important assets Saudina relies on to reach the Chinese audience and relationships.”
6
specialised sessions and meetups
100+
people in every session
Relationships
with Chinese companies and media figures
Presence
inside the Chinese community in Riyadh
Thanks from the Chinese Ambassador
I am very pleased with the sincere efforts you and your friends are making to bring our two peoples closer 🇸🇦🇨🇳
Chang HuaAmbassador of China to the Kingdom of Saudi Arabia, replying to Sameer's tweet about a Nihao community meetup
Translated from the Arabic original.
Case Studies
Cases and results
Every project crosses the same bridge: from marketing to audience, then relationships, partnerships and opportunities.
Saudi Arabia → 30+ Chinese Cities
Madinah Dates to China
Opening the Chinese market to Saudi products
Saudi dates
China
30+
targeted Chinese cities
We are exploring opportunities to export dates to China, reach the right cities and markets, and build a network of relationships that can open new channels for Saudi products.
From the Madinah Dates account on X“From the palms of Madinah to China”
Architecture Seminar
A Chinese architecture seminar on the Saudi real-estate sector
“The modern translation of traditional space”
100+
interested Chinese attendees
The seminar gathered more than 100 Chinese people interested in architecture, design and real estate, and discussed the similarities between classical Chinese gardens and Najdi architecture.
- Saudi topic
- Right audience
- Outreach
- Connection
- Opportunities
What do we offer Saudi companies?
Relationships and partnerships
- Finding suitable Chinese partners
- Building relationships between Saudi and Chinese companies
- Facilitating access to the relevant entities and parties
- Supporting business meetings and gatherings
Events and audience building
- Organising Saudi–Chinese meetups and seminars
- Attracting the target Chinese audience
- Building specialised communities and events
- Managing communication with participants and Chinese entities
Founder
Sameer Mohammed
Marketing expertise… and a network of relationships that reaches into the Chinese community.
13+
years in marketing, advertising and media
60+
clients across diverse sectors
- Marketing
- Advertising
- Media
- Chinese media
- Business development
- Saudi–Chinese relationship network
Why us?
Marketing expertise
Knowledge of the Saudi market
Relationship network
Presence inside the Chinese community
Event production and audience building
Understanding of Chinese culture
Our vision
To be the preferred partner of Saudi companies and entities in their relationship with the Chinese market.
We don't see China as a distant market.
We see a vast space of opportunity… and we build the bridges to reach it.
Start Your Journey · 你好
Start your journey with us…
Tell us about your company and what you need in China, and we will arrange the first step on the bridge with you.
Your request is ready
One last step: tap the button to send your request to the Saudina team on WhatsApp.